By operating a fully European supply chain we can avoid a lot of worldwide cargo shipping, meaning a lot less CO2 and other pollutants enter our biosphere which is of course awesome! But our main motivation to produce in Europe besides the climate impact, is to keep the industry alive, which took a heavy hit because of globalisation and fast-fashion trends that moved production to the far-east to maximise profit. 

The European textile industry's history and heritage is just amazing. We can`t let this wealth of knowledge and culture disappear, because we want cheaper clothes faster.

With the conscious decision to buy locally produced clothing, we support people keep their jobs in Europe, the employees of the few companies that survived the «new trends», need our purchase-power so they can keep their jobs. 

My family (Szilvi) unfortunately had to personally experience the devastating effects of globalisation and fast-fashion taking careers away because clothing brands moved their production to Asia.

In the early 2000s my grandmother and both of my parents lost their jobs in Hungary due to manufacturers moved their production eastern, where labor is less expensive and unethical processes are often turned a blind eye. 

It was a no-brainer for us that we would not only manufacture in Europe, but also source the raw materials from here. We experienced first hand how cherished and loved textiles jobs are.

For our first product-line, the T-Shirts, we source certified organic Greek cotton and from the knitting of the fabric to the finishing touches, everything is happening in Hungary in fair and certified facilities.

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To present other interesting insights, we asked ChatGPT to provide some other aspects why it is beneficial to produce textiles in Europe. 😀🤖

Producing textiles in Europe instead of Asia can have several benefits, including:

1. Lower carbon footprint: By producing textiles in Europe, the transportation of raw materials and finished products can be reduced, resulting in a lower carbon footprint and a more sustainable manufacturing process.
2. Better working conditions: European countries have stronger labor laws and regulations compared to some Asian countries, which can result in better working conditions for workers, including fair wages, reasonable working hours, and safer working environments.
3. Faster turnaround times: Producing textiles in Europe can reduce the time it takes for products to reach the market due to the shorter distances involved in transportation and the proximity to the markets they serve.
4. Higher quality standards: European textile manufacturers are known for their high-quality production standards, which can result in better quality products that are more durable and longer-lasting.
5. Supporting the local economy: By producing textiles in Europe, companies can help support the local economy and create jobs in the region. This can help to promote economic growth and stability in the area.

It's important to note that producing textiles in Europe may also have some drawbacks, such as higher production costs due to higher labor costs and regulations, which may result in higher prices for consumers. 

with love, 
Szilvi